Exposing the EVIL AGENDA Making our MEN WEAK

Can men truly thrive in a world obsessed with comfort and ease? Discover how embracing adversity and challenge is crucial for developing resilience and purpose in men, drawing on the wisdom of Jordan Peterson. This episode tackles the shifting cultural narratives that undermine traditional masculinity by promoting fragility over fortitude. We argue that real strength lies not in seeking constant pleasure but in the grit and persistence required to face life's inevitable hardships. Join us as we make the case for toughness, exploring the importance of men's roles as protectors and providers within their families and communities.

Are modern narratives setting men up for failure by encouraging them to abandon their inherent toughness? Today, we explore the philosophy that men are naturally built to handle adversity, and why an easy, unrealistic life can lead to emotional and mental frailty. The conversation highlights the dangers of "weak men" perpetuated by mainstream media, who neglect the values of resilience and hard work. We'll uncover how embracing challenges not only fulfills a man's societal role but also leads to a more meaningful and impactful existence. Don't miss this engaging discussion on cultivating true masculinity and its benefits for individuals and their loved ones.

APG Elite
Mentoring - Management - Consulting

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Transcript

Speaker 1: 0:00

We are making our men weak. The truth is, if we don't change things, it's gonna get worse. Have a listen to Jordan Peterson's quote on this exact subject Find something difficult to do. You need that. You're not built for comfort or pleasure, like if that comes along good, you know, if you have a day where you're comfortable and there's some things around you that give pleasure.

Speaker 1: 0:23

Jordan Peterson is absolutely on the money again. Men are built different. Men are meant to be built different. This is why he's saying in this video and he continues to say it men everywhere, especially young men, but men of all ages need to do difficult things. Why is this true? It's true because it's in the context of difficulty, in the context of adversity, where true masculinity comes to the fore. You see, men were not built just to sit in comfort and to relax all the time and to experience pleasure all the time. If men only did that, the world would be in utter anarchy and probably wouldn't exist anymore.

Speaker 1: 1:08

I know that some of these comments I'm going to make today are not super popular, but that's part of the problem, because new age manhood has sold everybody a lie that what a man needs to do is to eject all of his toughness to rid himself of all of his hardness to get rid of those things that are useful for working hard and building and fighting and defending and protecting, and we've gone way out of balance. The pendulum has swung so far to the left, telling our young men that all they should do is be soft as a man, be emotional as a man, just be kind and polite and stay in your place as a man, but get rid of all this other stuff. Let me tell you why this is such a dangerous lie for our men to believe, for your husband to believe if you're a lady watching this for your sons and your young friends to believe. The truth is, men can be soft-hearted, especially as a dad. I'm a dad. I've got two kids. I am super soft-hearted towards my children, but that does not mean that I should be soft as a man. No, not at all. Quite the opposite. I need to be tough, I need to be hard. I need to be ready to defend. I need to be ready to get myself out of bed and go to work when I don't want to go to work. I need to be ready to defend If somebody comes into my house in the middle of the night. The last thing I need in that moment is to be soft-hearted. I need to be hard-hearted and hard everything else to do what true masculinity needs to do, which is to protect, to provide and empower.

Speaker 1: 2:50

And Jordan Peterson is spot on the mark with this quote that men need to do difficult things because the context of challenge and adversity and toughness is what draws out of us the truth about how we were wired. We were wired to be able to cope with difficulty. We were built to be able to be tough. We were built and designed to be able to protect, provide and empower.

Speaker 1: 3:18

If I'm really honest, I don't really care who disagrees with this narrative. I know by observation, by personal experience, by coaching and consulting and mentoring and counselling, and being in this space for decades, that the best thing for the development of good, healthy, strong manhood that is built around original masculinity is for men to be exposed to difficult challenges, to develop the toughness in them, resilience, persistence, sticking at it, the muscle on the inside that says I refuse to give up. You see, we don't need men in our world who quit when things get difficult. We don't need men in our world who give up in three seconds just because they face a challenge. But we are seeing more of that and part of the problem is because this other narrative, this lie, has been sold the comfort lie, the pleasure lie, the convenience lie.

Speaker 1: 4:19

And now we have a generation of millions of young men who have been told that the goal of their life should be make as much money as you can, as quickly as you can, on the shortest pathway you can possibly find, so that you can impress attractive women, so that you can buy nice things like cars and boats and then simply just go on holiday for the rest of your life. That has got to be one of the most ridiculous and pointless pretend visions for living that we have ever seen. That man who pursues that will end up frustrated, he will end up angry, he will end up disappointed because deep on the inside he was not built for that. He was built for purpose. He was built for community. He was built for making a contribution and making a difference. And to simply pursue comfort and pleasure and just nice things and to believe that's why you got put on the planet. That is a waste of the life that has been given to that young man and we have to do everything we can to swing the pendulum back. Get our young men, our middle-aged men and our older men believing that toughness and difficulty is more your friend than it is your enemy, because it produces something on the inside that is irreplaceable, that's golden, that's priceless, that's so valuable that one day our wives and our children and our family and our friends and our businesses will profit and benefit from because we became the kind of men we should have become.

Speaker 1: 5:55

I've got a young son. The last thing that I want to prototype to him is a life where he sees his father simply pursuing comfort and pleasure and relaxing and reclining, because the truth is, the world that he is growing up into is not a lounge chair and a swimming pool. He's growing up in a tough world where, if he doesn't learn to grow the muscles, internally and externally, that he needs to survive and to overcome his challenges, I will have failed him as a father, and so I refuse to send a message in my own home. I urge you, men, to make the choice to refuse to send a message in my own home. I urge you, men, to make the choice to refuse to send the message in your home that the point of life is piling a stack of money and spending it on hedonism and pleasuring yourself. That is a waste of the life that you were created for. But I do worry about what's going on with our men right now, where they've believed this lie because it's a convenient lie.

Speaker 1: 6:56

Like Jordan Peterson says, if comfort and pleasure happens to come your way, occasionally, have enough sense to enjoy it in the moment, but don't try and build the spine of your life around, that being your purpose. We need to understand we were built for difficult things. We were built for overcoming challenges and the truth of the matter is, regardless of what so many others are trying to say right now, men are built different. Men are not women, men are not boys. Men are built different and we've got to embrace that reality that there are dormant, latent, full of potential muscles on the inside, waiting to be developed and grown so that you can go into tough contexts, make difficult decisions, do hard choices, go the second mile when other people don't overcome battles. For the sake of your family role, model to your children what it means to reap the rewards of hard work Men, the last thing we need to do is to sell our children a story that easy gratification is either possible or the purpose of our lives. Both of those things are false.

Speaker 1: 8:11

You know, I wonder to myself all the time about why are we seeing an increasing prevalence of weak men who are not just soft-hearted but actually soft and gooey mentally, emotionally and in their soul? And there's a few reasons that I would point to. One of them we've already been talking about. We've talked about this idea that the mainstream media is responsible for a deceitful message that you can actually pursue a life where all you do is hug people and smile and just cruise around in your day and everything's going to be fine as long as you get rid of that toxic masculinity you've been trained into. That's a falsehood. That's actually really damaged and harmed a lot of men and therefore a lot of families and a lot of communities. That's a falsehood. That's actually really damaged and harmed a lot of men and therefore a lot of families and a lot of communities. That's one reason why we're seeing men develop weakness instead of mental toughness, emotional toughness, fortitude, the ability to beat challenges. But here's a second reason. A second reason is that we have seen this obliteration of the family unit and the absence of good quality, committed, devoted fathering. Now sometimes we should be seeing a lot of the time. We have this silent void of the voice of good, strong, loving fathers who will speak the truth about identity to our young men. And into that void, into that silent vacuum, have rushed the voices of the Andrew Taits of this world that have told our young men that the purpose of life is to buy a Bugatti and have 30 women hanging off your arms. That is such a deceitful lie that's destroying the soul of our young men. So, number one we've got this lie out there around the reason for life. Number two, we've got this silence where there's not enough voices of fathers, got this silence where there's not enough voices of fathers. And there's this third reason that I would identify that's really crippling our men of all ages very badly. And it's this notion that when you grow up without that guiding, loving, empowering, believing voice of a father who says to you you've got what it takes, you can beat your challenges, you can overcome the mountains that you're trying to face. When you don't have that, it leaves a giant hole in your soul where you don't actually develop the self-belief, the self-esteem that you are a strong man, that you're capable in this world, and that question mark over your identity sets you up for a massive circumstantial problem. And the problem is this when your identity is lacking in your manhood because you weren't told by another man that you've got, what it takes when that is lacking, every negative circumstance that comes your way in life is received in your soul as a rejection. This is what goes on with our men of all ages every day, all around the world. Men go for a job promotion and they don't get it. Men try to achieve a fitness goal and they fail. Men try to pursue that girl that they hope to marry, and she doesn't have any interest in him. Men try to pursue that girl that they hope to marry and she doesn't have any interest in him. And by the dozens and by the millions, we have situations where men are facing knockbacks and setbacks, but instead of accessing the muscles that should have been built, the fortitude, the resilience, the doing difficult things that Peterson talks about, instead of that being the response inside the man, the response that we see going on is the only response that comes as a result of this new age manhood that has taught our men to be soft and calm and quiet and not aggressive, and no toxic masculinity and all of this garbage and nonsense that has sold them a lie and has left them utterly unprepared for their difficult days. And when you find yourself in that boat, as millions of our men are, every negative circumstance that comes your way is perceived, through your filter, to be a rejection of who you are. In fact, the opposite is actually true, had you received the kind of development that you deserve to receive, because when you have been told and taught that inside you is a monster who can be controlled, a strong man who can be kept meek, a powerful, aggressive man who knows when to use his power and restrain his power, if you've been taught that when negative circumstances come your way, you might feel disappointed for a moment, but then, very quickly, that man on the inside rises up and says I will not let this beat me, I refuse to give up, I'm going to go again, I'm going to try again. But all around the world, the tragedy of what we're seeing is weak men who are facing negative situations and instead of a response that rises up, we see a response that is shrinking back and becoming more defeated, more downcast on the inside, because the negative moment is perceived as a rejection of them and the wrong message gets reinforced. And the wrong message is you don't have what it takes. You are not a strong man. You will not win in this world. You cannot beat your challenges. Therefore, settle back, calm down, minimise your dreams. Make the choice that you're happy with a small, non-impacting life where you can just wither away in isolation and silence. And our men are doing exactly that by the millions. Well, I'm one person in a group of I don't know how many, but I am devoted to being a voice that says we cannot afford to be those men. We must not wither away, we must not shrink into silence, we must not disappear when negative circumstances come our way. Instead, we've got to embrace this idea that doing difficult things is the making of us and not the breaking of us, that truly, on the inside, there is a strong man who was put there by our creator. But does he need to be trained? Yeah, he does. Does he need to go to the mental gym and grow muscles? Of course he does. Does he need to be taught by someone else with experience, who's further down the pathway, about how to do this? Of course he does. But the point is, our outcome for our men has got to be strong men, men who do have aggression, men who do have a willingness to run to the fight, not from the fight, and then, with maturity, with training, learn how to control it. I have no problem walking around my own household and being soft-hearted and kind with my wife and children, but try and break into my house as a thief or a robber. I will unleash everything I've developed in the last several decades on you and you will suffer as much as I can cause you to suffer, because my role as a man is to protect and to provide and empower, and I, for one, am never going to apologise for being that kind of man. In fact, I'm going to double down and I'm going to get stronger at being that kind of man. In fact, I'm going to double down and I'm going to get stronger at being that kind of man, and I'm urging every man listening to this video to do exactly the same. Do difficult things, embrace challenges, do that marathon, go for that job, ask the girl on the date, make the phone call, have the conversation, do difficult things and find voices and mentors that can develop this man on the inside of you who was actually born for overcoming, because that is true manhood. It's the only version of manhood. The other one is a fallacy and it's destroying our men, and I'm calling on everybody to join ranks with what I'm saying, to kick hard against that mainstream lie that our men should rid themselves of aggression and competitiveness and all of these traits False wrong on every front. Grow them, develop them and learn how to control them. If you'd love to hear more about this subject, about what it means to be a man and how to be masculine in today's world, I want you to click on this video right here. That's all about Jordan Peterson's number one rule for men to win in life and how to become that monster and learn to control it. Thanks for watching. I'd love to see you in another video real soon.